Branding Policy

Download the Full RTC Branding Policy (Rev. September 2017)


Why Branding Matters 

Consistent use of RTC logos, colors, and graphic elements, and voice makes College materials easily recognizable and helps us tell our story in a compelling way. The Office of Communications and Marketing is responsible for ensuring brand consistence across all media. This page offers a primer, but please contact us with any questions.

Using the RTC logo

Several approved versions of the RTC logo are available for you to download for offical College publications. It is available in Color and Black and White. You may not alter the logo in any way.

RTC Color Palette

To ensure consistent look, there are specific colors that represent RTC. The formulas printers need are: 

Blue
CMYK: C:100 M:46 Y:0 K:70
HEX: #002d56
PANTONE: 296
RGB: R:0 G:46 B:86 
Maroon
CMYK: C:0 M:100 Y:61 K:43
HEX: #98002e
PANTONE: 202
RGB: R:152 G:0 B:46
Tan
CMYK: C:0 M:8 Y:21 K:32
HEX: #b9ab97
PANTONE: 7530
RGB: R:185 G:171 B:150

Gray
CMYK: C:0 M:2 Y:0 K:68
HEX: #717073
PANTONE: 7540
RGB: R:113 G:112 B:116

Cream
CMYK: C:0 M:2 Y:5 K:9
HEX: #e9e3dc
PANTONE: 7527
RGB: R:233 G:227 B:210

Anti-Discrimination Statement 

As a public institution, the Anti-Discrimination Statement must appear on most printed publications. If you have any questions, contact us.