Branding Policy
Why Branding Matters
Consistent use of the Renton Technical College brand unifies the efforts of the entire College community, reinforces the College’s reputation, and distinguishes RTC from other institutions of higher education. A strong and cohesive brand identity enhances relationships with prospective students, employees, alums, community partners, and other stakeholders while promoting recognition, trust, and credibility.
Read the full RTC Branding Policy.
Using the RTC logo
Several approved versions of the RTC logo are available for you to download for offical College publications. It is available in color and black and white. You may not alter the logo in any way.
RTC Color Palette
To ensure consistent look, there are specific colors that represent RTC. The formulas printers need are:
| Blue | Maroon | Tan | Gray | Cream | |
|---|---|---|---|---|---|
| CMYK | C:100 M:46 Y:0 K:70 | C:0 M:100 Y:61 K:43 | C:0 M:8 Y:21 K:32 | C:0 M:2 Y:0 K:68 | C:0 M:2 Y:5 K:9 |
| HEX | #002d56 | #98002e | #b9ab97 | #717073 | #e9e3dc |
| PANTONE | 296 | 202 | 7530 | 7540 | 7527 |
| RGB | R:0 G:46 B:86 | R:152 G:0 B:46 | R:185 G:171 B:150 | R:113 G:112 B:116 | R:233 G:227 B:210 |
Anti-Discrimination Statement
As a public institution, the Anti-Discrimination Statement must appear on most printed publications. If you have any questions, contact us.