Branding Policy
Download the Full RTC Branding Policy (Rev. September 2017)
Why Branding Matters
Consistent use of RTC logos, colors, and graphic elements, and voice makes College materials easily recognizable and helps us tell our story in a compelling way. The Office of Communications and Marketing is responsible for ensuring brand consistence across all media. This page offers a primer, but please contact us with any questions.
Using the RTC logo
Several approved versions of the RTC logo are available for you to download for offical College publications. It is available in Color and Black and White. You may not alter the logo in any way.
RTC Color Palette
To ensure consistent look, there are specific colors that represent RTC. The formulas printers need are:
| Blue CMYK: C:100 M:46 Y:0 K:70 HEX: #002d56 PANTONE: 296 RGB: R:0 G:46 B:86 |
Maroon CMYK: C:0 M:100 Y:61 K:43 HEX: #98002e PANTONE: 202 RGB: R:152 G:0 B:46 |
Tan CMYK: C:0 M:8 Y:21 K:32 HEX: #b9ab97 PANTONE: 7530 RGB: R:185 G:171 B:150 |
Gray |
Cream |
Anti-Discrimination Statement
As a public institution, the Anti-Discrimination Statement must appear on most printed publications. If you have any questions, contact us.